HOTSTARS-BINGO.COM
Category: Bingo Online
This advert was pulled from a womans magazine OK!It is slightly bigger than the adverts they normally have but they appear to have still taken a similar approach. The bright colours work well and grab the attention of the reader immediately, especially with pink being a predominant female colour this advert automatically associates itself with the female audience.
They have used three testimonials from three young, beautiful women, they have done this so the reader can get a feel for what is at stake and so they feel that they can win too. They have included a fantastic offer which is "Join now and get £10 FREE play", I can see why they have so many members when they have introductory offers like this, people will always sign up if they feel they’re getting something for free! The website is shown twice on the advert just so people can’t miss it, after all it is a game that is only played online. Another thing that helps draw the attention is the four bullet points at the top of the advert, these four points would appeal to any new/existing players to the site.
