The Sun Bingo
Category: Bingo Online
This is a full page advert which I found in Britains biggest selling newspaper, The Sun. There are two key things in this advert that would make any reader look twice at the page. The first is seeing the word Bingo in huge letters, it seems so simple but Bingo is so huge at the minute online that just seeing the word would tempt people to join. The second thing that jumps out is the giant 5p coin in the middle of the advert. If people think they can play a game of Bingo for 5p then they will certainly be interested, and with offers like this I can see why The Sun is currently one of the market leaders when it comes to online bingo. The advert then explains down the left hand side how you join and what you have to do to play the game. Another great offer is that they have a £100 match bonus when you first sign up. They then show you four different games you can play which are clearly all aimed at women, this makes more sense as more women than men play online bingo. The ad is nicely finished with their website.
